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[TREND / EXPORT CASE]

Korean Literature in the American Market

Export Case   Korean Literature in the American Market   2024.04.01   I began translating Yun Ko-eun for a literary translation workshop in 2015, as an undergraduate at Princeton University. Little did I know at the time that ten years later, I would still be translating Yun’s work. The Disaster Tourist (Minumsa), her first novel to be published in English, came out with Counterpoint Press in 2020. Her short story collection Table for One (Munji Publishing)–Yun’s debut publication, which was released in Korea in 2008–will come out in English with Columbia University Press in April of this year. I’m now working on a third book translation of Yun’s forthcoming novel Art on Fire (EunHaeng NaMu Publishing), and I hope to continue working with her for years to come.   Korean (left) and English (right) covers of The Disaster Tourist     The publication timeline for my translations was affected by the ...
  • VOL.69 / 2024.04
[TREND / EXPORT CASE]

More and More Chinese Readers Are Starting to Pay Attention to Korean Literature

Export Case   More and More Chinese Readers Are Starting toPay Attention to Korean Literature   2024.03.11   First, let me introduce Xiron Books. Xiron Books is one of the representative brands of China’s mass book companies, and it is also one of the book brands widely loved by readers. Xiron Books always adheres to the value of “good book = social value + cultural value + commercial value” and is committed to providing “good copyright, good content, and good products.” Xiron’s first publication of Korean literature was Kim Jiyoung, Born 1982 (Minumsa), a Korean novel published in simplified Chinese in 2019, which portrays various issues women may encounter through the life of the protagonist Kim Ji-young. In the increasingly heated gender discourse, it quickly became a bestseller.Starting with Kim Jiyoung, Born 1982, in recent years, Xiron has established a Korean literature editing studio, publishing The Crucible (Changbi) in 2020, Please Look After Mom ...
  • VOL.68 / 2024.03
[TREND / KNOWLEDGE]

Korean Book Publishers Eye Webnovels and Webtoons

Publishing Industry   Korean Book Publishers Eye Webnovels and Webtoons Why is Dasan Books starting an entertainment business?   2022.04.04   With the global mega-hit of “Squid Game” on Netflix in 2021, the world began to take a greater interest in Korean content. Other webtoon-based dramas, including “Hellbound” and “We Are All Dead,” are seeing good records as well, and Korean webtoon platforms such as Piccoma, Line Manga, and Tapas are rapidly growing in the global market. Now webtoons are rising as the next driver of Korean content, or K-content, which has been represented by K-pop.Korean book publishers are also greatly interested in webtoons and webnovels. General publishers such as Woongjin Thinkbig, Dasan Books, and Wisdom House have shown a clear movement in this regard. It also seems that those that have not yet started a relevant business are paying heed to the webnovel and webtoon business, the newly emerging field in the content industry.  ...
  • VOL.45 / 2022.04
[TREND / KNOWLEDGE]

Facilitation of Sub-rights and Their Markets

Publishing Industry   Facilitation of Sub-rights and Their Markets Plays, Films, Merchandising Goods, Etc.   2021.09.06   As Korea’s soft power expands, more people in the world are taking an interest in Korean culture. The best leaders of Korea’s soft power are BTS, director Bong Joon-Ho who has presented various movies including “Parasite,” and actress Youn Yuh-Jung’s achievement through the movie “Minari.” The values of Korean pop culture are growing, and many people worldwide are sharing Korean culture. Such a phenomenon implies that the opportunities and spaces for sharing Korean culture worldwide develop simultaneously at a rapid pace. It was, therefore, a natural result that people began to pay more attention to Korean publishing content – the source of the OSMU (once source, multi-use) – in addition to the phenomenon. All this means that it has become a reality that the number of different usage cases of sub-rights based on Korean publication c...
  • VOL.38 / 2021.09
[TREND / EXPORT CASE]

The Most Korean is the Most Global

Export Case   The Most Korean is the Most Global   2024.02.19   It is the era of Hallyu, the Korean Wave. Korea’s soft power - movies, dramas, cuisine, literature, and more - is shaking up the world. Following the movie “Parasite,” “Squid Game” and “Pachinko,” which were released on global OTT platforms, global curiosity about Korea expanded. Korea is now one of the major tourist destinations frequented by people from all over the world, and Korean food such as ramen, kimbap, and tteokbokki are considered hip and trendy, and have gained immense popularity around the world. People around the world looking to understand Korea a little better are now seeking to read Korean literature and share Korean sentiments. In response to this demand, major publishers around the world have been actively scanning Korean titles for their markets. The enthusiasm could be felt firsthand at the Korean Pavilion installed at the Frankfurt Book Fair held last Oct...
  • VOL.67 / 2024.02
[TREND / EXPORT CASE]

Enjoy the Taste and Scent of Korea With Genre Literature

Export Case   Enjoy the Taste and Scent of Korea With Genre Literature   2024.01.02   February 11, 2024, will mark exactly 30 years since Korean writer Djuna uploaded his first short story to an online SF community on the PC communication service “HiTEL.” The story was titled A Butterfly that Traveled Back in Time, and it was Djuna’s first official release. Since his debut in 1994, Djuna has published a total of 170 novels, and it is almost 200 if you count his unpublished works as well. He is the most prolific and longest-running science fiction writer in Korea. Djuna is like a cornerstone of Korean SF, with many SF writers confessing to being his fans, saying that they were greatly influenced by him. However, it was only recently that Djuna was introduced to the international audience. It was in 2019 that the short stories The Second Nanny and The Bloody Battle of the Broccoli Plain were published separately as ebooks, audiobooks, and paperbacks in English-s...
  • VOL.66 / 2024.01
[TREND / EXPORT CASE]

Successful Publication Cases of Korean Children’s Books in China

Export Case   Successful Publication Cases of Korean Children’s Books in China The joy of Korean children’s books is explained by “The Magic Elephant Books,”the children’s book imprint of Guangxi Normal University Press Group   2023.12.04   Since around 2000, Korean picture books have developed in a variety of ways, with increasingly rich materials and better illustrations, beginning to have an international presence. This led to a series of Korean children’s books being imported into China around 2010. In particular, the “Survival” series on scientific facts, published in China in 2013, attracted great attention in the children’s book industry and generated huge sales, triggering a boom in Korean book imports in China. Plus, with the winning of the Hans Christian Andersen Awards by Korean writers Baek Hee-Na and Suzy Lee, the fever of Korean book imports continues to this day.   * K-Book Trends Vol. 26 – Go to the interview with writer Baek Hee-Na...
  • VOL.65 / 2023.12
[TREND / EXPORT CASE]

Bringing Korean Literature to Hebrew Readers

Export Case   Bringing Korean Literature to Hebrew Readers Successful import case of Prapanca Press in Israel   2023.11.06   The Hebrew-language book market is paradoxically both large and small. While there are only about two million active Hebrew readers, who read at least once a week, close to 7,000 new titles are published each and every year in Israel. In other words, whereas the book market is rather small in terms of readers, it is considerably large, vigorous, and diverse in terms of contents. Approximately 20% of Hebrew book publications are translations, almost all of which are translations from English, in addition to a few translations from other European languages such as Russian and Spanish.Regrettably, to date, very few Korean titles were able to reach the Hebrew book market. Although the novels of Shin Kyung-sook and Jeong You-jeong, as well as a few others, have been published in Hebrew and received in Israel with some enthusiasm, the translation...
  • VOL.64 / 2023.11
[TREND / EXPORT CASE]

A Special Convenience Store that Mesmerized Japanese Readers!

Export Case   A Special Convenience Store that Mesmerized Japanese Readers! The import case of Uncanny Convenience Store published by Shogakukan in Japan   2023.10.04   It was two years ago, in the fall of 2021, when I first heard about Uncanny Convenience Store (Namu Bench) through an email from a Japanese agent. At that point, the book had already gone through 15 printings in Korea, sold close to 100,000 copies, and had been adapted for drama and theater, which was enough to pique my interest. But it was the title and content of the novel that made me even more intrigued. It’s a “convenience store,” but inconvenient? What a humorous title! My interest in the book grew further. And the story of a tall, mysterious man with no memory becoming a convenience store clerk, and influencing the lives of those around him, was fascinating. As convenience stores are an integral part of modern life in Japan, we knew that this story would appeal to the Japanese public. Th...
  • VOL.63 / 2023.10
[TREND / EXPORT CASE]

Current Status and Prospects of Korean Literature in Arab Countries

Export Case   Current Status and Prospects ofKorean Literature in Arab Countries   2023.09.04   Participating in the 65th Seoul International Book Fair (SIBF) in June 2023, Sharjah showcased the literature, music, arts, and crafts of the United Arab Emirates through fascinating and extensive cultural programs, giving visitors the opportunity to experience the rich diversity of Arab culture. In particular, this year’s fair laid the groundwork for a more mature cultural understanding between the two countries through conferences and events where prominent authors, creators, and scholars from the UAE and Korean authors actively exchanged their ideas, experiences, and expertise.1 Korean readers have also shown interest in Arab literature, which was translated from Korean, throughout the fair. This raised expectations for how much Arabs will be interested in Korean literature showcased by Korea, the guest of honor, at the Sharjah International Book Fair scheduled to ...
  • VOL.62 / 2023.09
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